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Gary Detonnancourt


Harrisville, RI 02830
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More Than A Snapshot provides online photography education.

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This is the blog for More Than A Snapshot's Online Photography Classes.  In these blog posts I will give photography tips, tutorials, and show images.

Filtering by Category: Business

The Business Side Of Pro Photography: 3 Tips On Client Management

Gary Detonnancourt

At its core, photography is about making the ordinary look extraordinary.

 

But the business side of professional photography involves more than just a passion and creative eye for photography. Yes, running a photography business can be a great way to earn a living while working on your craft.

 

But, like any other entrepreneurial craft, professional photography has its own unique set of challenges. Aside from your technical proficiency with your tools, there are business legalities and operating costs to consider.

 

Whether it's lifestyle photography needed in London, corporate photography in the United States, or an experienced food photographer in Dubai, understanding the finer details of the business side of photography is important.

 

One of the most important ways of delivering a constant stream of income rests with word of mouth marketing. Your clients are your biggest advertising tools.

 

Managing your clients’ expectations is key to consistent work. When they’re happy with the end result, they become your biggest tool in garnering more attention and business to your company.

 

With that in mind, here is a list of the top three tips on client management.

 

1. Communication and meeting client expectations

 

Communication is the key to building long-lasting relationships.

 

In the same way that composition, lighting, and its ability to evoke emotion are important factors in a good photograph, successful photographers know the value of relationships for client management.

 

Long before a shutter clicks, you should ensure you’ve managed your clients’ expectations. A happy client is free advertising. And in the age of social sharing, clients who share your work through their social networks can potentially lead to new business.

 

Communicating before the scheduled event or photo shoot is the perfect time to clarify the nitty-gritty and any fine print. Miscommunication can only lead to a perceived misrepresentation which can, in turn, lead to catastrophic disappointment.

 

When communicating with your client, be crystal clear with the basics of your work. These can include:

  • Price

  • Delivery of the product

  • When and what to expect from the shoot

 

This will not only prevent misunderstandings but also protect you and your business against any potential lawsuits if disappointment does occur.

 

Show your clients your portfolio and photography gallery. Examples of your work are fundamental talking points between you and your clients. They can convey your artistic style and allow your clients to understand what to expect with the final product.

 

Whichever way you do connect and communicate with your clients; whether it's through social media, email, or phone, communicate in a professional and formal manner.

 

2. Scheduling and contracts

 

Clients who are clear on their expectations are clients who are happy with your work.

 

And just as important, clients with clear expectations understand the timeline of your creative process. Clarify the complete process. From booking to deposits, and the delivery of the final product, a clear contract manages expectations on both sides.

 

Schedule multiple consultations so nothing is missed and ensure both you and your client have copies of the agreed upon contract. Anything agreed upon between your business and your client should be done in writing. Your contract will include the important details you can refer back to when necessary. This should include the agreed-upon prices, turnaround times, studio policies, etc.

 

An outline of the process helps both your client and your company. Just as well, discuss your company’s overtime policy. On the day of your scheduled event or shoot, unforeseen problems may arise. It’s just a matter of fact. Shoots have and will continue to run beyond the previously stated end time. Be clear with your overtime policy during your contract agreement.

 

This will limit surprises on the day of the big event, especially when your client’s timeline extends beyond the hours you talked about.

 

3. Licensing and copyright usage

 

One of the biggest hurdles your business will encounter will be the unauthorized use, reproduction or amendment of your photographs.

 

Many clients simply won’t understand how copyright infringement works. At the end of the day, they’ll be so happy with your work that they’ll share it with their friends through social networks. And the technological advances of digital formats means there are more gray areas in copyright infringement than before.

 

To ensure you don’t lose potential income through copyright infringement, include your copyright and usage rules with your contract. Always put business legalities in terms that are easy to understand so there is no confusion later down the road.

 

Your finalized contract should clearly define ownership of your work. If you’re happy to sign the copyright of your photographs over to your clients, do so in writing.

 

Client management is fundamental to the continued success of your business. The better you foster a relationship, the easier it becomes to conduct business and generate revenue. Your clients are a crucial entry point to nurturing the success of your company. Be sure to do all the behind-the-scenes work beforehand. This way, when the big day comes, nothing will come between you and your subjects.

 

AUTHOR BIO

Barry Morgan is the creative force behind Barry Morgan Photography, which is a corporate photography company based out of Dubai. Firmly believing you should love what you do, to do your best. Originally hailing from a background in advertising agencies he now brings his business experience to create exceptional and effective marketing photography to help businesses achieve their goals.

 


Link to the free tax guide for the self-employed.

Also if you want to make your life easier when it comes to handling your bookkeeping and taxes, check out Quickbooks Self-Employed, it has saved me countless hours and a lot of money.

5 Day Deal Photography Business & Marketing Give Away

Gary Detonnancourt

Signup to win, up to $10,000 worth of gear.  Here is the awesome list.

$1,299.00	Apple Macbook Pro (Year End)*
$586.78		DJI Phantom 3 Standard Quadcopter (Year End)*
$749.00		Canon EOS Rebel T6 Digital SLR Camera Kit with EF-S 18-55mm and EF 75-300mm Zoom Lenses (Black)
$54.95		LowePro StreamLine Sling Backpack (3 prizes)
$170.00		ThinkTankPhoto Retrospective 7
$450.00		AsukaBook album
$300.00		Private Business & Marketing Consulting Session + Signed Copy of Living the Dream (2 prizes)
$80.00		Carpe Diem Supply Co. Bundle by Chris Orwig (3 prizes)
$599.88		Adobe - Creative Cloud - All Apps - 1 Year Membership
$359.64		Adobe - Creative Cloud Photography (Ps & Lr) - 1 Year Membership (3 prizes)
$299.00		Sue Bryce Education Membership - 1 Year (3 prizes)
$379.00		The Wedding School Enrollment - Lifetime Access (2 prizes)
$49.00		FilterGrade Photoshop Actions Bundle (5 prizes)
$294.74		Photography Concentrate Giveaway Bundle
$329.00		Photoshelter Standard Account - 1 Year Subscription (5 prizes)

Black Friday Sale

Gary Detonnancourt

Happy Thanksgiving & Black Friday Sale

Gary Detonnancourt

Happy Thanksgiving!  I wanted to kick off my Black Friday sale off early, all of my online courses are now on sale for $19.99.  This sale will only last through cyber Monday so head on over to my store now. 

Don't get left behind.

Click this link to check out my online courses.  http://www.morethanasnapshot.com/shop/

The Biggest Photography Business Event of the Year is Happening Right Now

Gary Detonnancourt

Every year my friends at 5DayDeal put on what I personally consider to be the biggest, most exciting photography education event of the year.  This year they’ve added three more exclusive bundles and their first5-day event is happening right now! The short version is, you get $1,900 in photography business and marketing resources for $87 - that’s a savings of 95%.

 

 

The Complete Photography Business Bundle is running Feb.25-Mar.1 over at 5DayDeal and it’s a massive collection of eBooks, worksheets, templates, and video tutorials for photographers of all-levels. Whether you’re an emerging or seasoned photographer this library of resources will fill you with ideas and tools to help you make money doing what you love. Check it out!

https://5daydeal.com/

What’s really important to note is that this bundle comes with the 5DayDeal promise:  every single product included is 100% brand new to 5DayDeal. No repeated products. And they’ll never be offered ever again. Period.

Along with photography business consultant Corwin Hiebert, the 5DayDeal team (Griffin, Valerie, Adam, and Daniel) have assembled an unbelievable bundle of all the best photography business and marketing education products available online. The photographers and industry experts they managed to rally together for this first bundle of 2016 is truly amazing and it’s for 5 days only.  Now you see why I am so excited about this!

 The point of this whole thing is to help you start or grow your photography venture - 

I guarantee you’ll find a ton of excellent resources in this bundle to help you do that.

The best part of the whole event is that a full 10% of the revenue from the sales ($8.70 per sale) goes directly to four awesome, carefully selected charities; The BOMA Project, Tough As Her, The Exodus Road, and Mercy Ships. The entire photography community is rallying together to raise $50,000 in these five days (Feb.25-Mar.1). This sub-total will get added to the 2016 pool so that the total funds donated to each of the charities is massive!

Take a look!

Together we can create a picture of a brighter future.

Head over to 5 Day Deal to check out the sale, and, even if you choose not to buy this year, please share the sale with your network to help raise awareness. Not only is this a great deal, it’s a great cause which I’m extremely proud to support, and I hope you will too.

Thanks!

Gary Detonnancourt

6 Ways To Sell More Stock Photography In 2016

Gary Detonnancourt

Digital photography has made it possible for anyone with a decent digital camera and basic knowledge of photography to make money selling stock photos. There are thousands of stock photography websites around that allow anyone to put their photos on the market. The issue now, however, is that so many people are doing it that there is a lot of competition. Here are 6 ways to rise above the competitors and sell more of your stock photography in 2016.

 

1.            Find out what sells. There are many different publications, bloggers, designers and the like that are looking for stock photography for their websites and creations. The key is finding out what your buyers are looking for and delivering it to them in better quality than anyone else.

 

2.            Decide what your niche will be. Perfecting your photography in a couple of different areas will ensure that you’re delivering better images than if you’re all over the place in the photos you are taking. Focus on one target area and network and master it before expanding your expertise.

 

3.            Use specific keywords. Keywords are crucial to the amount of views and sales your stock photography will bring in. Be sure to use descriptive and specific keywords that will direct someone who’s searching for the kind of photos you provide straight to your page. For instance, if you are trying to sell a picture of a man riding a bicycle, use keywords like ‘riding bike’ and ‘man riding bicycle’ instead of using generalized words like ‘sports’ and ‘riding’.

 

4.            Know your lighting. Good lighting is one of the main things a lot of buyers look for when purchasing stock photos. You may just be using a digital camera, but you should familiarize yourself with good lighting, including when the sunlight is the best to shoot in, to improve your quality of photo and increase sales potential.


5.            Inspect all photos you plan on selling at their fullest possible size. When a buyer goes to review your stock photos before purchase, they will most definitely be looking for imperfections and comparing it to other similar photos. Some pictures look great as thumbnails, but when increased to their 100% size imperfections become (very) noticeable. It is important to inspect all of the photos you plan on selling at their fullest size before making them available for sale.


6.            Make some photos available for free. Some stock photography sites have the option to list some of your photos in their free sections. Let them. While it may seem like you’re taking a loss, the free sections get a ton of views which will lead more potential buyers to your paid photo page.